Photo Portrait 35
Me & my three
HOW IT STARTED...
Hi, my name is Lex and I'm the founder and designer here at Altered Apparel. The birth of my brand occurred after my third baby was one! I had attempted for years with regaining my own identity as a mother. Struggling to find clothes that felt like I could make them my own and not just feel mumsy and frumpy.
It took time for my ideas to evolve but after several years working on a photography project that aimed to show how it's ok to breastfeed in public, I wanted to carry on with my quest supporting other mothers so I finally pulled it together and Altered Apparel was launched.
If you want to check out my on going photography project - Empowering Women - Normalising Breastfeeding - click here to find out more.
STYLE AND SUSTAINABILTY
Altered are clothes for women who still want to maintain their identity whilst trying to be the best mum they can possibly be! ( and whilst trying not to be constantly covered in sick, and lots of sticky mess!)
Our focus is on style whilst trying to ensure they are totally suitable to breastfeed in. Which is why our clothes all have discrete side access zips.
We pride ourselves on being based around the busy lives of women and the want to feel fashionable in all situations.
All our clothing is made in the UK, this is also right down to our labels, tags and packaging stickers. The yarn is sourced from Continental Europe and India, and our postal bags are biodegradable. We are conscious of our global impact and want to make sure we are doing our bit to be as ethical as we can be.
We are also committed in supporting breastfeeding. There are many factors involved with breastfeeding and its not always easy to carry out, but one thing that is hard for some mothers in the confidence to carry it out whenever and wherever they choose.
So we hope when you are wearing Altered Apparel you feel just a little bit more like you and have the confidence to breastfeed in style, wherever you choose.